The creative bit before the creative bit.
Clarify and simplify your business problem. Figure out what people want and need. Position your brand to meet those needs. Get everyone in your organisation through the process. Look hard at what happens. Go again.
Develop your brand through our Brand Dynamics process. Take a 4Cs approach to identify the category, commercial, customer and cultural opportunity, and then define a positioning to capitalise.
Build on the output of your brand strategy to develop a comms strategy that will inspire and engage your audiences. It's a channel neutral approach across paid, owned and earned media.
Let’s talk, chat, email, however you like to make things happen.
01598 760700 or email hello@brayleino.co.uk
