Rediscovering what made us great

the challenge

Provenir had grown rapidly in the financial services tech industry, built on a reputation for technical excellence, innovation and reliability.

Growing success and stature had left their branding and website lagging behind - placing high value new business opportunities at risk.

In fact, the business was already finding it difficult to acquire larger new Clients and generate quality leads, especially in new vertical markets.

Our brief was to deliver a simple comms refresh… but together we realised that a full rebrand and website redesign was required.

our approach

To position Provenir against the leading and dominant players in their industry

Move away from their safe & conservative style.

Develop a new positioning that celebrated the innovation, boldness and confidence that had fuelled their early success.

Create a new brand identity & style inspired by the landscapes of the big financial and technology centres of the world: London, New York & San Francisco.

Create a new brand bible and apply this across all priority brand comms channels: new website design, corporate and product brochures.

commercial success

Re-positioning the business has continued to produce the increased volume of sales meetings Provenir require.

Within six months of the relaunch the business secured the primary high-value client target in a new vertical.

“Bray Leino are a great Agency who are not only flexible, efficient and professional but a group of people who really care about delivering results.”
Tonia Maneta, Head of Marketing & Communications at Provenir