Rebranding with a cutting edge

the challenge

Provenir has a well-earned reputation for technical excellence, innovation and reliability but their current website and supporting collateral was beginning to age and no longer supported this. Anecdotally, the company’s brand identity had begun to act as a barrier to new business, so they turned to the UK's no.1 B2B Marketing Agency to devise something that would more accurately portray their technical expertise.

Both teams recognised that a completely new direction was required. Rather than a simple refresh, we helped Provenir tackle the brave option and undertake a full rebrand and website redesign. Our rebranding experience and long history of working with challenger brands meant our B2B marketing experts were able to tackle the challenge with confidence.

the solution

Moving away from the serious, corporate style of the previous brand, we set out to develop a look and feel that would push Provenir creatively and position them against the industry’s big technology players, with more innovative, cutting edge and technically advanced style of branding.

The creative ideas were inspire by looking at the landscapes of the big financial and technology centres, London, New York and San Francisco, which we incorporated into a new website design, brand bible, corporate and product brochures delivered through engaging designs and consistent, compelling tone of voice. 

the result

While it’s early days, initial client research shows impressions of the new branding and website performance are massively enhanced.

Tonia Maneta, Head of Marketing & Communications at Provenir said:

“We soon realised that the Bray Leino team’s experience means they can move quickly and creatively to action equally planned and ad-hoc tasks. We’re delighted with the quality of everything produced and the helpfulness and professionalism that all Bray Leino staff showed. Bray Leino are a great agency who are not only flexible, efficient and professional but a group of people who really care about delivering results.”