LFHW launches new #LoafSaver campaign

Love Food Hate Waste kicked off a great new series of live activations around the UK in February as part of their campaign aiming to reduce the amount bread thrown away from homes in the UK. Around 24 million slices are thrown away in the UK every day and this campaign has begun to directly engage and educate thousands of members of the public on how to save a bit of cash while making more savvy decisions about how they buy and store bread. Brand ambassadors handed out thousands of information leaflets and branded #Loafsaver clips to shoppers in Sheffield on the first weekend (pictured); the roadshow will visit five UK cities in February and March.