How to get value out of festival sponsorship

Unless you're a booze, technology or trendy youth brand, you may not have considered marketing at a festival until recently. Shifting demographics and a steady change in what festivals represent to people have opened new ways for brands to create key moments that authentically engage revellers. It's tricky; people aren't naturally receptive to brand marketing in this environment, but with subtlety, honesty and creativity, you can become part of their festival story. To find out how, click on the lanyard below to download our festival guide: