Golden Wonder
How to get the attention of hungry shoppers
FREE PIZZA! To a hungry person, or any shopper in snack-buying mode, that message cuts through. So to help Golden Wonder build on its fully-flavoured relaunch, we developed a promotion and a smart partnership with a great household name, Pizza Hut Restaurants.
This spring, Golden Wonder packets are carrying an on-pack promotion, tempting crisp-lovers with guaranteed Pizza Hut offers (like a free dessert), and the chance to win one of 1,500 pizzas every day.
The Pizza Hut Restaurants promotion will be splashed across 11,000,000 Golden Wonder packets, the supporting TV ad and fulfilment website. Plus, the promotion drives winners directly into the restaurants.
And Golden Wonder get a promotion with an in-tune, totally relevant big brand partner, and a deeply enticing promotion – guaranteed offers worth several pounds, all for the price of a bag of crisps.
Matt Smith, Group Marketing Director at Tayto Group Ltd, said: “We’ve worked with Bray Leino since the relaunch of the Golden Wonder brand in 2016 and they have used their expertise and contacts to evolve our ongoing advertising campaign into a great partnership that is driving Golden Wonder sales as well as customers into Pizza Hut Restaurants”.
Priten Mistry, commercial marketing manager of Pizza Hut Restaurants, adds: “We have been delighted to work with Bray Leino who initiated this partnership and developed the strong promotional offer that will increase footfall into our restaurants. We look forward to welcoming all of the Golden Wonder winners to Pizza Hut Restaurants!”.