Public Sector
English Heritage chooses Bray Leino
Following a competitive pitch, English Heritage has chosen Bray Leino as its new integrated direct marketing agency to grow membership. The appointment comes after the Government announced support for English Heritage’s proposal that the National Heritage Collection should be maintained and managed in future by a new charity which would keep the name “English Heritage.” If the proposal goes ahead, the charity would launch in 2015.
The Collection includes 400 historic sites where key moments in English history took place.
The growth of its already significant membership programme is a key part of the organisation’s expansion plans.
The partnership involves an integrated direct marketing brief to drive member acquisition, building a committed audience that is engaged with English Heritage’s mission to bring history to life for this and future generations.
Bray Leino Agency CEO Alistair Bryan said: “Every one of the 450 people who work here at Bray Leino is immensely proud to win English Heritage, particularly given the stiff competition. Personally, I am delighted and looking forward to working with English Heritage and playing a part in bringing England’s history to life.”
English Heritage Marketing Director Luke Whitcomb said: “We are ambitious and confident about the growth potential of the English Heritage consumer brand. The Bray Leino team demonstrated a clear understanding of these objectives, and have the skills and the experience in managing change to help us deliver them.”