Tefal #ToastOfBritain
Breakfast has rarely been so remarkably well designed
Sometimes indulged, but regularly forgotten or taken on the run, we’re helping Tefal turn breakfast into something iconic. Our ‘Art of Breakfast’ campaign proved beyond doubt that the most important meal of the day, done properly, could be an art form.
Now we’ve helped Tefal launch their new Avanti Classic range of breakfast appliances, targeting discerning consumers who appreciate the value of outstanding design, especially when it comes to what they put in their kitchen.
To drive awareness and emphasise the flawless product design, we took to the road.
We challenged food-design supremoes The Robin Collective to travel the UK in a special van, celebrating iconic examples of British design – by sculpting them out of toast. Obviously.
The result; a content campaign with specific regional as well as national relevance, and one that’s already attracted the attention of TV journalists.
Running across Tefal’s social channels, driving customers to the product landing page, the campaign has delivered over 6.6m impressions and over 820,000 10-second+ video views.